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At the beginning, the owner had to step into the trenches - managing projects, leveraging personal relationships for sales, and stabilizing daily operations to keep the company afloat.
Strategic shifts followed: shutting down an unprofitable manufacturing arm, expanding service offerings, and preparing the business for long-term growth and eventual sale. These decisions set the stage for profitability and sustainability.
The true breakthrough came through the business - guiding the day-to-day in ways that directly connected field work to strategic goals. With the help of T-suite tools and frameworks, the owner turned routine activity into a system for growth by:
that tied daily repair work to recurring revenue and customer retention.
so everyday sales calls and field contacts became part of a larger growth engine.
from legacy distractions toward profitable roofing operations, aligning crews and office staff with a unified mission.
so jobs were not just completed, but consistently reinforced quality, profitability, and client trust.
In just over a decade, the company grew from less than $1.5M in revenue to $12M annually, with $2.7M in net income. The business was ultimately sold at a premium - fulfilling family commitments and securing long-term financial stability.
Some business owners never imagine themselves owning their father’s company; and then circumstances pop up, and things just happen. This owner was already successful in his own business and living outside the country when his father’s health began to fade. The only son, the owner stoically packed his bags and returned home to help run the family business.
The Owner’s parents, while good people, were not the best financial planners. His father’s greatest fear was that his wife would not be able to manage her finances if something happened to him. And this fear made Dad unwilling to sell the business to his son. He was so afraid mom wouldn’t have enough money to take care of herself, so he planned to leave the business to her for her financial security after his death.
This put the Owner in a tough situation. He had a decision to make: stay and work for mom until she passes - with no ownership of the company and taking a massive pay cut, leave and abandon his own family, or force dad’s hand and ensure that mom would always be taken care of by putting her on the payroll. After a half dozen scotches and couple of cigars on the patio, Dad finally agreed to sell his son the business – so long as his wife was taken care of.
When the Owner took over, this commercial roofing business had never produced more than $1.5M and had never really made much money. Turns out, Dad had been too focused on his pet project - the roof coatings they manufactured. The roof coatings side of the business lost so much money, it negated any profit the roofing business made.
The Owner’s first course of action was to shut down the roof coatings manufacturing side of the business. Immediately, the net income increased $100K. Next, was to grow the roofing side. So he implemented roofing repair and service; tapping into his relationships with friends and old acquaintances in effort to drum up business.
Over time, the business grew, and by 2023 the business was producing $12M a year in revenue with a net income of $2.7M. In just over 10 years the business went from the verge of bankruptcy to being incredibly successful. In the past year, the Owner has been able to sell the business, allowing him to split his time between West Texas and Florida with his new wife. THROUGH consistent implementation of many T-suite tools, the Owner turned the company around in those 10+ years, and it turns out Dad never really needed to worry about mom after he passed away. She was always taken care of.
